Fifty key staff from garden buildings dealerships across the UK and Europe attended Nordic Garden Buildings’ first new product preview day, which took place at the parent company, the Burles Group’s headquarters at Abercarn.

After an opening ceremony in which Amanda Sizer Barrett, director general of Gardenex cut the ribbon, the Nordic dealers spent the day getting a preview of new products including a veranda summerhouse, an open and panelled pergola and a new panelled greenhouse.

Dealers had been flown in by the company from Norway, Sweden, Denmark, Germany, Belgium and the UK and stayed at the Celtic Manor Resort before being transported to Abercarn.

In addition to the product previews, they participated in technical, marketing and digital workshops as well as factory tours of Nordic and its sister company, National Plastics and a traditional Welsh lunch at a marquee reception.

Fourteen members of the Nordic team, led by Justin Williams, were on hand to run workshops and demonstrate new online quotation software aimed to make ordering more streamlined.

Justin Williams said: “This was an action-packed day which was very well attended. The feedback was fantastic and if the reactions of our existing dealerships to our new products and dealer service packages is anything to go by, we will have a very busy time at GLEE recruiting even more UK dealers to the network.”

Nordic Garden Buildings is the UK’s leading manufacturer of free-standing uPVC garden buildings including pavilions, orangeries and the nation’s first ever uPVC double glazed greenhouse. It launched its Scandinavian-style uPVC range into the UK at GLEE 2013, where the company won a Best New Product Award. Nordic’s selection of attractive and highly functional garden rooms can withstand extremes of temperature and wild weather, with double glazed roofs benefitting from European CE marking. Nordic Garden Buildings is the only manufacturer of garden buildings in the UK to meet the new CE mark standards.

The fast-growing Nordic Dealer Network benefits from dedicated account managers, online and offline direct marketing support, sales training and installation support as well as fantastic sales incentives for dealership staff. Interested retailers should call 07717 710 062 or contact justin@nordicgarden.co.uk.