Wales has been named as the eighth most ‘digitally safe’ region in the UK, according to a new study from Barclays which has scored the nation’s susceptibility to online scams and fraud.

The Barclays Digital Safety Index score is based on the ability of 6,000 UK adults to protect data, devices, accounts, and to spot digital threats. Respondents in Wales were asked to complete a digital safety test − similar to the hazard perception tests encountered by people taking driving theory exams − and answer questions about the steps they take to protect their devices from online threats.

On average, Welsh consumers scored 6.28 in the test (with scores ranging from 1-10, 10 being the maximum score), higher than the national average score of 6.27, but lower than neighbouring South West, which scored 6.33.

The findings also show that city dwellers are more at risk of cybercrime than those living in the country, 20 per cent of rural residents claim to have experienced an online scam or fraud in the past three years, compared with a UK average of 25 per cent.

Rural dwellers in general show more awareness and caution in how they behave online, scoring more highly in our Digital Safety Index averaging a 6.49 score compared with city average score of 6.02.

Across the UK as a whole, digital familiarity may be fuelling online complacency, with the survey also revealing a generational ‘digital safety gap’ between younger and older respondents.

On average, people scored 6.27 in the test, but digital awareness scores for the oldest age bracket (over 65s) were some 25 per cent higher than the youngest age group tested (18-24 year olds), putting to bed the notion that older people are more at risk of being 'duped' by cyber criminals. Furthermore, only 17 per cent of all respondents were able to score full marks in the question asking them to correctly identify digital safety hazards: from online pop-ups and games, spam or 'phishing' emails and 'smishing' texts or social media messages that trick users into sharing personal details or downloading malware that leave devices vulnerable to hackers.

To encourage the nation to consider its own digital vulnerability, Barclays is calling for the public, police and businesses across the UK to unite and tackle this growing issue of public concern and has launched a multi-million pound Digital Safety drive.

Kath Myers, Barclays community banking managing director for Wales, said: “The Barclays Digital Safety Index identifies the UK’s most vulnerable to cybercrime for the first time.

“With Wales eighth in the Digital Safety Index and residents most commonly falling victim to shopping account fraud, it’s evident that more needs to be done to improve awareness of both cybercrime and cybersecurity in this area.

“This is why we are encouraging everyone, even the most confident of digital users, to take our test and learn how they can stay safe in the digital age.”