Newport-based Monmouthshire Building Society is the main shirt sponsor for the Dragons for the next three seasons.

The independent, mutual building society, with headquarters in Newport since 1869, is one of the longest-standing businesses in the region. Its new branding is now featuring both on the chests and collars of the Dragons’ new home and away jerseys, until 2020.

The deal continues a special relationship between the society and the rugby team, built on a long history of cooperation through match-day and community activation.

The partnership also comes with a selection of other benefits such as match tickets, community initiatives, or hospitality for customers and employee engagement.

MBS interim chief executive Will Carroll said: “I am delighted the society is partnered with the Dragons for the next three years. The region is in an exciting period of change, much like our business.

“As we grow, we need to stand out among our competitors on vibrant high streets across South Wales and the West.

“We have therefore conducted research and worked with an external branding agency to revitalise how we look and communicate to existing and new customers.

“Over the coming months you will start to see the refreshed brand within your local branch, on our website and throughout everything we do to ensure we are in the forefront of people’s minds as we serve our community for generations to come.”

Dragons CEO Stuart Davies said: “This investment is as timely as it is welcome and we would like to thank them, not just for their support now and over the years, but for their loyalty to us as we moved through a significant period of transition this summer.

“They have put their faith in us at the beginning of this new start, they share our vision for the future of the Dragons and see the potential for success both on and off the pitch.

“The contribution the society has made to the future sustainability of the Dragons is the largest single sponsorship in our history in monetary terms and is a great example of what can be done when the true potential of the region is released.”