Newport-based JoJo Maman Bébé has announced collection for the third year of its refugee charity initiative will begin on February 18.

From a Mother to Another aims to help clothe the thousands of displaced children living in Lebanon, during the harsh winters, who have never known a world without war and families in need in the UK with clothing distribution via Trussell Trust food banks.

All while aiming to reduce the shocking levels of clothing waste which end up in landfill.

JoJo will be collecting good quality outgrown or unwanted baby and children’s clothes in sizes 0-6 years as well as children’s shoes.

Customers are requested to put together complete outfits sorted by size, sex and season, with shoes in a separate bag and take them to one of the 87 stores across UK and Ireland.

Founder of Jojo Laura Tenison said: “Our FAMTA clothing gift bags are distributed to families living in the Bekaa Valley along the Syrian border who want to head home as soon as the fighting stops. Our customers have been amazing – by packing their children’s outgrown clothes into lovely outfits they give a moment of hope and joy to people who have struggled for many years. We are so proud that this simple initiative extends the life of clothing many times and helps to reduce landfill.”

JoJo Maman Bébé will cover the extensive costs of checking, sorting, shipping, customs clearance and managing the logistics of delivering the parcels to the partner charities in Lebanon and to the Trussell Trust’s Foodbanks across the UK.