Campervan and caravan holidays are overtaking standard package holidays as the most desirable escape for Welsh families, according to new research.

More than three-quarters of parents (79 per cent) say they would choose a leisure vehicle holiday not only to avoid airport stress and luggage restrictions but also for the freedom, adventure and flexibility it offers.

The rising number of celebrity fans has also substantially upped the glam factor, making campervan and caravan holidays a stylish option. High profile fans including Jamie Oliver, Kate Moss, Rio Ferdinand, Take That’s Mark Owen, Lorraine Kelly and One Direction reveal how ‘on-trend’ this type of holiday has become in recent years.

According to the survey of 2,000 parents, conducted by award-winning insurer for campervans, motorhomes and caravans, comfort-insurance.co.uk, one-fifth of parents from Wales say that package holidays require too much planning, and 36 per cent say that the overall airport experience is too stressful.

When it comes to top stress factors, 36 per cent say that lugging luggage is the biggest drag.

With 38 per cent reporting that they haul up to six bags, and 16 per cent saying they pack up to 10 bags with all the family’s required kit, it’s clear how campervan and caravanning holidays are winning modern-day fans. Freedom from luggage restrictions takes the pressure away - making for a calmer overall holiday experience for the whole family.

The comforts of a ‘home from home’ are also proving a key factor in making it an increasingly popular lifestyle choice. Almost half of parents (41 per cent) say that they miss their home comforts on a traditional holiday. However, a key finding shows that it is not just more gadgets, toys and clothing that families most want to take with them – it’s their furry friends.

One-fifth of parents said that bringing along the family pet was the most important item on their children’s holiday wish list.

While scoring high in the style stakes, leisure vehicle holidays also continue to offer great cost-saving benefits for families. Over the span of 18 years, a family of four could save more than £10,000 with campervan holidays in comparison to an annual one-week package holiday.

“It’s no surprise that leisure vehicle holidays have become more popular with British families, especially campervans and caravans. They give you the freedom and flexibility to go where you want and take what you want. They’re a great investment and even allow you to take the dog with you to join in on the fun!” says Pete Cue, founder and director of comfort-insurance.co.uk.