London is the most talked about travel destination on Twitter, with the words London and travel tweeted together more than 630,000 times in 2015, according to research.

This was 200,000 times more than the next most popular cities, Paris, New York, Rome and Tokyo according to data from London & Partners, and Spredfast.

In fact, the word London alone was tweeted more than 81 million times in 2015 and some of the words most commonly tweeted in association with London include art, travel and fashion.

London's top visitor attractions also generated huge amounts of Twitter traffic. The Coca-Cola London Eye was the most tweeted attraction in the capital last year.

Separate research has also shown that:

* London has been Googled more than any other capital city since 2004

* London is the most selfied city on Instagram

* Social media has an increasing influence over holiday choices, and 89 per cent of those recently surveyed had used social media at some stage of their holiday.

The data coincided with the launch of Fans of London, a campaign from, the Great Britain Campaign, British Airways and Hilton, to celebrate the events and anniversaries across London this year.