Joe Wicks is a well-known face all over Instagram and Snapchat, but tonight he brought his unique take on food and fitness to our TV screens for the first time on his new show Joe Wicks: The Body Coach.

Fans found it quite strange seeing him on this unfamiliar platform.

But others, who perhaps hadn’t seen him before, didn’t quite *get him* and thought he was a bit, erm… much.

Does he ever slow down?!

However, lots of people thought the message he’s trying to drive home – that diets are bad and a leaner lifestyle is good – was definitely a good one.