Wildings to have £140k makeover amid 'optimism' for Newport

Makeover for Newport department store

NEW LOOK: Designs for the new shop front.

OPTIMISM: Peter James of Newport department store Wildings

Wildings store manager Sally Ford

First published in News
Last updated

NEWPORT’s oldest high street department store is having a makeover, in a move bosses say demonstrates its loyalty to the city it serves.

In May, Wildings department store which has traded in Newport since 1874, is undertaking a £140,000 store refurbishment as part of a rebranding exercise for the family-owned business. This is despite a fall in sales in recent years.

Peter James, managing director of the Wildings Group since 1995, said: “The level of trade has been dire since 2006. We’ve had year on year decreases in sales, so we had a business decision to make.”

But instead of giving up on Newport the business – who owns the property on Commercial Street – have decided to be optimistic in light of the upcoming opening of Admiral and the new shopping development in the city centre.

Mr James, whose father was director before him, said: “We have got a proud history of trading in Newport. We’ll give it one last shot, so that if we have to close we can say to ourselves we did all we could.”

The department store – which was the first shop in Newport to have electricity- will be closing for two to three weeks for a new shop front and complete refurbishment of the ground and first floors. The cafe area will also be extended and new brands are being added to the fashion department.

But before they can close, the store has to clear £380,000 worth of stock.

“We are having a massive refurbishment clearance sale,” said Mr James. There will be half price and 70 per cent reductions on items throughout all departments.

The sale will be open to the public from Friday April 11 and will end three weeks later. The new-look store will open in May.

Mr James said: “There are not enough reasons to come into town. We hope we will be a reason for local shoppers to come back into the town.”

The Wildings Group have four stores in total, with other shops in Cardiff , Bath and Thornbury.

Comments (11)

Please log in to enable comment sorting

9:46am Thu 27 Mar 14

BernardCCC says...

Wildings is a gem. Hope this gives it the boost it deserves!
Wildings is a gem. Hope this gives it the boost it deserves! BernardCCC
  • Score: 59

10:37am Thu 27 Mar 14

Mike Roland says...

Congratulations to Mr James!! With other stores in Cardiff, Bath and Thornbury, it would be easy to give up on Newport. Good luck and let's hope the investment and optimism pay off.
Congratulations to Mr James!! With other stores in Cardiff, Bath and Thornbury, it would be easy to give up on Newport. Good luck and let's hope the investment and optimism pay off. Mike Roland
  • Score: 58

11:09am Thu 27 Mar 14

Thomas O'Malley says...

Good news - always great customer service in Wildings.
Good news - always great customer service in Wildings. Thomas O'Malley
  • Score: 50

12:41pm Thu 27 Mar 14

Stan Edwards says...

I wish Wildings well. Hopefully it will remain to prove a very important point against any ghost of competition.
I wish Wildings well. Hopefully it will remain to prove a very important point against any ghost of competition. Stan Edwards
  • Score: 40

1:07pm Thu 27 Mar 14

Donnie Valentino says...

Well done Wildings,you are doing us proud,I think your store is great!
Well done Wildings,you are doing us proud,I think your store is great! Donnie Valentino
  • Score: 38

3:31pm Thu 27 Mar 14

corpardguy says...

Wilding has always been the flag bearer for real customer service and quality goods. Class never goes out of style and it has always ben a classy store.. I always bought my mums Xmas pressy there.
Well done Wilding for the commitment and hope you get the support you deserve.
Wilding has always been the flag bearer for real customer service and quality goods. Class never goes out of style and it has always ben a classy store.. I always bought my mums Xmas pressy there. Well done Wilding for the commitment and hope you get the support you deserve. corpardguy
  • Score: 31

6:39pm Thu 27 Mar 14

MERoden says...

Well done Wildings. I am proud of you. I have always loved your store and will continue doing so. I will support you all the way.

Now is a good time to invest in Newport. Newport City Centre has had it hard, but Newport has turned a corner. Newport is definitely on the up.
Well done Wildings. I am proud of you. I have always loved your store and will continue doing so. I will support you all the way. Now is a good time to invest in Newport. Newport City Centre has had it hard, but Newport has turned a corner. Newport is definitely on the up. MERoden
  • Score: 21

11:15pm Thu 27 Mar 14

gingertom says...

Wildings is a lovely store! Long may they continue they sell some beautiful clothes and gifts.
Wildings is a lovely store! Long may they continue they sell some beautiful clothes and gifts. gingertom
  • Score: 11

7:12am Fri 28 Mar 14

inkyskin says...

here's hoping they bring back the christmas displays on the roof they used to do! they were great!
here's hoping they bring back the christmas displays on the roof they used to do! they were great! inkyskin
  • Score: 11

12:41pm Sat 29 Mar 14

Mike Roland says...

inkyskin wrote:
here's hoping they bring back the christmas displays on the roof they used to do! they were great!
Ah yes, remember those too. Good to see so many positive comments here.
[quote][p][bold]inkyskin[/bold] wrote: here's hoping they bring back the christmas displays on the roof they used to do! they were great![/p][/quote]Ah yes, remember those too. Good to see so many positive comments here. Mike Roland
  • Score: 1

10:55pm Sat 29 Mar 14

AMBERLING says...

inkyskin wrote:
here's hoping they bring back the christmas displays on the roof they used to do! they were great!
Yes remember them as a child, made Christmas seem a bit more special. Wish them well and hope they survive, it would be such a shame to see another old friend leave us.
[quote][p][bold]inkyskin[/bold] wrote: here's hoping they bring back the christmas displays on the roof they used to do! they were great![/p][/quote]Yes remember them as a child, made Christmas seem a bit more special. Wish them well and hope they survive, it would be such a shame to see another old friend leave us. AMBERLING
  • Score: 0

Comments are closed on this article.

Send us your news, pictures and videos

Most read stories

Local Info

Enter your postcode, town or place name

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree