About Cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies.

More info about cookies.

650 jobs at risk as Avana Bakeries announces closure of site in Rogerstone, Newport

Last updated:

Rogerstone to close as 45-day consultation ends

  • Company trying to 'minimise compulsory redundancies'

  • Comments


    Woodgnome 12:32pm Mon 7 Apr 14

    Devastating. Do M&S consider the wider implications of their contracts? Anyone thinking about contracting with M&S should think twice signing.

    Score: -2
    westsi1983 1:12pm Mon 7 Apr 14

    Horrid outcome for all the staff at Avanna, and their suppliers and subcontractors.

    However, the wider public has a responsibility here, people continually seeking to buy the cheapest is going to result in yet more of these announcements, as supermarkets tender out their supply contracts and the cheapest supplier will always win! If you don't like this, then rather than shopping by price, shop 'ethically', for example by where the item is made. If that means you pay a bit more for your shopping, but you are securing local jobs, surely thats a small price to pay!?!

    That said, one really does question the wisdom of the management at this firm by having 85% of its produce being taken by a single customer, in the modern world that is asking for trouble... If I have a majority customer, I am linking my fortunes to those of my customer and relying upon their loyalty, and so on down the line...

    Whilst it would be nice to criticise M&S for their business decision, the reasons for it will be consumer driven, so you cannot criticise a business for trying to meet the demands of their customers, but you can criticise the demands of the customers...

    Score: 4
    snafu1 1:16pm Mon 7 Apr 14

    Unfortunately like I commented back in feb when the announcement was made the local council plus am, s make all the soothing noises but will not prevent closure remember Llanwern 2001

    Score: 11
    Bobevans 1:28pm Mon 7 Apr 14

    westsi1983 wrote…


    Horrid outcome for all the staff at Avanna, and their suppliers and subcontractors.

    However, the wider public has a responsibility here, people continually seeking to buy the cheapest is going to result in yet more of these announcements, as supermarkets tender out their supply contracts and the cheapest supplier will always win! If you don't like this, then rather than shopping by price, shop 'ethically', for example by where the item is made. If that means you pay a bit more for your shopping, but you are securing local jobs, surely thats a small price to pay!?!

    That said, one really does question the wisdom of the management at this firm by having 85% of its produce being taken by a single customer, in the modern world that is asking for trouble... If I have a majority customer, I am linking my fortunes to those of my customer and relying upon their loyalty, and so on down the line...

    Whilst it would be nice to criticise M&S for their business decision, the reasons for it will be consumer driven, so you cannot criticise a business for trying to meet the demands of their customers, but you can criticise the demands of the customers...

    It has nothing to do with that. M&S after all is not the cheapest supplier of food by far it tends to be at the high priced end

    Score: -2
    Magor 1:53pm Mon 7 Apr 14

    Bobevans wrote…


    westsi1983 wrote…


    Horrid outcome for all the staff at Avanna, and their suppliers and subcontractors.

    However, the wider public has a responsibility here, people continually seeking to buy the cheapest is going to result in yet more of these announcements, as supermarkets tender out their supply contracts and the cheapest supplier will always win! If you don't like this, then rather than shopping by price, shop 'ethically', for example by where the item is made. If that means you pay a bit more for your shopping, but you are securing local jobs, surely thats a small price to pay!?!

    That said, one really does question the wisdom of the management at this firm by having 85% of its produce being taken by a single customer, in the modern world that is asking for trouble... If I have a majority customer, I am linking my fortunes to those of my customer and relying upon their loyalty, and so on down the line...

    Whilst it would be nice to criticise M&S for their business decision, the reasons for it will be consumer driven, so you cannot criticise a business for trying to meet the demands of their customers, but you can criticise the demands of the customers...
    It has nothing to do with that. M&S after all is not the cheapest supplier of food by far it tends to be at the high priced end

    I know M&S are not the cheapest ,but they still want the cheapest supplier as that is more profit for them.

    Score: 16
    Good Job No Kids 2:27pm Mon 7 Apr 14

    Woodgnome wrote…


    Devastating. Do M&S consider the wider implications of their contracts? Anyone thinking about contracting with M&S should think twice signing.

    We live in a world where businesses and consumers are free to trade with whoever they deem fit.

    M&S sales/profits have been falling for some time and they have found another supplier who can be cheaper which is their prerogative.

    The fact that Avana can't compete is a problem of there own making. In addition from what I have heard there were some quality issues too.

    Like others have said having 85% of business with one customer is a recipe for disaster.

    Score: 6
    Llanmartinangel 2:53pm Mon 7 Apr 14

    Woodgnome wrote…


    Devastating. Do M&S consider the wider implications of their contracts? Anyone thinking about contracting with M&S should think twice signing.

    Anyone who thinks any of M&S's competitors are doing anything different is deluded. Bear in mind that theirs is a business like any other and, if they take their eyes of the ball and lose their edge, then their workers are next onto the dole queue. You may not like it but how many of you use comparison sites for insurance etc? How do you think the cheapest quote you chose got that cheap?

    Score: 4
    john.hall1000 3:37pm Mon 7 Apr 14

    Just hope theother company from oldham, can't give the quality avana gave and M&S regrets the choice they made. Hope their profits drop further!.

    Score: -9
    crashintheattic 3:48pm Mon 7 Apr 14

    M&S have had an extremely cheap offer which the new supplier cannot fulfill as they have undercutted way too much so have resorted to get representatives of the new supplier on spying at the Rogerstone site in the mold room and production lines 'under cover'. How cheeky and disgusting is that!

    Score: 0
    Woodgnome 4:44pm Mon 7 Apr 14

    Llanmartinangel wrote…


    Woodgnome wrote…


    Devastating. Do M&S consider the wider implications of their contracts? Anyone thinking about contracting with M&S should think twice signing.
    Anyone who thinks any of M&S's competitors are doing anything different is deluded. Bear in mind that theirs is a business like any other and, if they take their eyes of the ball and lose their edge, then their workers are next onto the dole queue. You may not like it but how many of you use comparison sites for insurance etc? How do you think the cheapest quote you chose got that cheap?

    You can take the nard line commercial realities point if you want to but it's 650 unemployed and M&S go for the cheapest??!! That's at least 650 and their families who are unlikely to shop at M&S any more.

    Score: 1
    Llanmartinangel 5:11pm Mon 7 Apr 14

    Woodgnome wrote…


    Llanmartinangel wrote…


    Woodgnome wrote…


    Devastating. Do M&S consider the wider implications of their contracts? Anyone thinking about contracting with M&S should think twice signing.
    Anyone who thinks any of M&S's competitors are doing anything different is deluded. Bear in mind that theirs is a business like any other and, if they take their eyes of the ball and lose their edge, then their workers are next onto the dole queue. You may not like it but how many of you use comparison sites for insurance etc? How do you think the cheapest quote you chose got that cheap?
    You can take the nard line commercial realities point if you want to but it's 650 unemployed and M&S go for the cheapest??!! That's at least 650 and their families who are unlikely to shop at M&S any more.

    'If I want' doesn't come into it. I was just oi ting out that we all make cost/quality/value judgements every day. Expecting one entity to behave differently to their competitors is a bit odd isn't it?

    Score: -1
    Woodgnome 5:36pm Mon 7 Apr 14

    Llanmartinangel wrote…


    Woodgnome wrote…


    Llanmartinangel wrote…


    Woodgnome wrote…


    Devastating. Do M&S consider the wider implications of their contracts? Anyone thinking about contracting with M&S should think twice signing.
    Anyone who thinks any of M&S's competitors are doing anything different is deluded. Bear in mind that theirs is a business like any other and, if they take their eyes of the ball and lose their edge, then their workers are next onto the dole queue. You may not like it but how many of you use comparison sites for insurance etc? How do you think the cheapest quote you chose got that cheap?
    You can take the nard line commercial realities point if you want to but it's 650 unemployed and M&S go for the cheapest??!! That's at least 650 and their families who are unlikely to shop at M&S any more.
    'If I want' doesn't come into it. I was just oi ting out that we all make cost/quality/value judgements every day. Expecting one entity to behave differently to their competitors is a bit odd isn't it?

    Apart from stating the obvious I don't really know what point you are trying to make Angel. Avana had nearly all their eggs in one basket and that was unwise, a competitor may have undercut them and that's commercial life - however from an employee and human point of view (my point) that's 650 people out of work when decent jobs are hard to come by. Newport has enough problems as it is.

    Score: 1
    merlin44 7:02pm Mon 7 Apr 14

    Very sad news to hear avana is closing down . My mother in law when she was alive worked there checking all the cakes until she retired . I remember always going to the Avana shop for birthday cakes plus the products were always first class . Marks & Spencer were always one of their major clients & everything was always so good . Why did Marks have to go elsewhere when the products were so good . Do they realise the impact this will have on the community as a whole & where are they going to get their cakes now ,does anyone know who they are using instead of Avana.. Avana has been a wellknown name in Rogerstone for many, many years , such a pity.
    My thoughts are with all those hard workers who will be out of a job.

    Score: 4
    scraptheWAG 8:16pm Mon 7 Apr 14

    M&S are not the big pull on the high street that they were fifteen years ago they have seen there market slump year on year I have never been a fan old fashioned stuff at expensive prices the food is ok quite good quality i suppose but expensive.

    Score: -1
    Thor at the door 9:29pm Mon 7 Apr 14

    Very bad news indeed

    Score: 0
    Bobevans 9:43pm Mon 7 Apr 14

    john.hall1000 wrote…


    Just hope theother company from oldham, can't give the quality avana gave and M&S regrets the choice they made. Hope their profits drop further!.

    That company already supplies M&S

    Score: 3
    Danfoss 1:16pm Tue 8 Apr 14

    Everybody is blaming M&S for terminating their contract, but most of the blame must be put with the Avana upper management team, it is not good business practice to run a business and rely on just one customer for such a high percentage of work, they should have been working years ago to obtain more contracts and have an even spread of customers, that way it would not have had such a devastating effect.

    Score: 5
    welshmen 6:22pm Tue 8 Apr 14

    Mr Flynn, helpful as usual, Teflon fingers can't seem to grasp the the serious effect it will have on all those families, he really needs to use all his political clout to try and help those who are losing their jobs, and Avana, all your eggs in one basket not a good business idea....

    Score: -1
    coalpicker 5:09pm Wed 9 Apr 14

    This is a salutary lesson I experienced with M/S many years ago in the textile industry at Dowlais.to many eggs in one basket is not a very good idea

    Score: 0

    Next Up