Newport pastor’s plan for Pharrell-style video

Senior pastor at Newport City Church Robbie Howells is encouraging Newport citizens to take part in a music video based on Pharrell Williams’ hit song “Happy”. Pictured is Pastor Robbie with his wife Donna outside the church. (5805443)

Senior pastor at Newport City Church Robbie Howells is encouraging Newport citizens to take part in a music video based on Pharrell Williams’ hit song “Happy”. Pictured is Pastor Robbie with his wife Donna outside the church. (5805436)

Senior pastor at Newport City Church Robbie Howells is encouraging Newport citizens to take part in a music video based on Pharrell Williams’ hit song “Happy”. Pictured is Pastor Robbie outside his church. (5805432)

Senior pastor at Newport City Church Robbie Howells is encouraging Newport citizens to take part in a music video based on Pharrell Williams’ hit song “Happy”. Pictured is Pastor Robbie with his wife Donna outside the church. (5805439)

Senior pastor at Newport City Church Robbie Howells is encouraging Newport citizens to take part in a music video based on Pharrell Williams’ hit song “Happy”. Pictured is Pastor Robbie with his wife Donna outside the church. (5805434)

Senior pastor at Newport City Church Robbie Howells is encouraging Newport citizens to take part in a music video based on Pharrell Williams’ hit song “Happy”. Pictured is Pastor Robbie outside his church. (5805445)

Senior pastor at Newport City Church Robbie Howells is encouraging Newport citizens to take part in a music video based on Pharrell Williams’ hit song “Happy”. Pictured is Pastor Robbie outside his church. (5805430)

First published in News

A NEWPORT church has decided to film its very own Pharrell-style music video to portray the city as a truly happy place.

Robbie Howells, a senior pastor at Newport City Church, says he is fed up with the city’s negative portrayal and wants to show Newport and its citizens in a good light by following in the footsteps of the ‘Happy’ music video by Pharrell Williams.

Mr Howells, who is the co-founder and senior pastor of the church alongside his wife Donna, said: “The city has got a lot of negative press lately.

“At the moment I’m teaching about the Biblical perspective of what it means to be happy.

“But I just wanted to do something different to put a smile on people’s faces.

“The aim is to get people to Newport’s biggest landmarks and get them dancing along to Pharrell Williams’ Happy song.”

Pharrell is regarded among many as one of the world’s most successful music artists and producers.

He has had a string of recent number one hits, including ‘Get Lucky’ alongside Daft Punk, and ‘Blurred Lines’ featuring Robin Thicke both reaching number one.

The American star also won a string of awards for his latest number one ‘Happy’, which has sold more than 1.3 million copies in the UK.

The music video has attracted thousands of parodies and re-makes, including one which is advertised as the first ever 24-hour long music video.

The original video shows an upbeat Pharrell walking around several locations, including a church, dancing and clapping along to the music.

And now, Mr Howells wants the people of Newport to come forward to show how much their city has to offer.

The father-of-four added: “We’re hoping to start filming next week.

“I’m encouraging as many people in Newport as possible to get together and join in the video, and hopefully show what’s good about Newport.”

l In June 2010, Newport was thrust into the media limelight for a parody music video of number one hit single ‘Empire State of Mind’ by Jay Z and Alicia Keys.

Newport (Ymerodraeth - State of Mind) has thousands of hits on YouTube and made national news for its innovative and light-hearted re-make.

The video, which featured actors Alex Warren and Terema Wainwright, was performed to new lyrics with a Newport theme.

The video was filmed in locations around the city including the bus station, Rodney Parade, and The Wave sculpture.

l To get involved in the ‘Happy’ music video contact Newport City Church on 01633 250001 or 07760 778073.

Comments (9)

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9:31am Sat 3 May 14

Katie Re-Registered says...

Hmmm...let me see, suggestions as to whom to feature in the Newport 'happy' video. Can't think of anyone off-hand, but there's always the guy that the council gave the £90 million quid to for the redevelopment:)
Hmmm...let me see, suggestions as to whom to feature in the Newport 'happy' video. Can't think of anyone off-hand, but there's always the guy that the council gave the £90 million quid to for the redevelopment:) Katie Re-Registered
  • Score: -9

10:23am Sat 3 May 14

Jinxey says...

Best of luck I say. Couldn't agree more. Every town and city has problems. Newport is no different. What doesn't help is the constant negativity people in Newport have about their own city.
Best of luck I say. Couldn't agree more. Every town and city has problems. Newport is no different. What doesn't help is the constant negativity people in Newport have about their own city. Jinxey
  • Score: 5

1:55pm Sat 3 May 14

Newportg says...

Great idea!!

The re-generation is underway so lets stop talking our city down!
Great idea!! The re-generation is underway so lets stop talking our city down! Newportg
  • Score: 4

6:54pm Sat 3 May 14

Mike Roland says...

Newportg wrote:
Great idea!!

The re-generation is underway so lets stop talking our city down!
Couldn't agree with you more! An excellent idea.
[quote][p][bold]Newportg[/bold] wrote: Great idea!! The re-generation is underway so lets stop talking our city down![/p][/quote]Couldn't agree with you more! An excellent idea. Mike Roland
  • Score: 4

8:50pm Sat 3 May 14

ExNewport says...

There's no way I would be 'happy' in Newport so I don't think I'll be in the video, but thanks anyway.
There's no way I would be 'happy' in Newport so I don't think I'll be in the video, but thanks anyway. ExNewport
  • Score: 0

8:05am Sun 4 May 14

Ceri says...

Do you know what, Robbie is one of the most happiest, positive and caring people I know..... Known him since I was a teen (good old Maskall days, and his cuz was my best mate) If anyone can put a smile on a persons face, Robbie is the man... He is one of lifes wonders in my eyes, even though I've not seen him for years, seeing him and his beautiful wife in the news brought a big smile on my negative thoughts this morning....well done Robbie ... Sending big hugs to u, Jacquie, Mo and family xxx
Do you know what, Robbie is one of the most happiest, positive and caring people I know..... Known him since I was a teen (good old Maskall days, and his cuz was my best mate) If anyone can put a smile on a persons face, Robbie is the man... He is one of lifes wonders in my eyes, even though I've not seen him for years, seeing him and his beautiful wife in the news brought a big smile on my negative thoughts this morning....well done Robbie ... Sending big hugs to u, Jacquie, Mo and family xxx Ceri
  • Score: 3

11:31am Sun 4 May 14

Casnewydd lad says...

Brill idea forget the people on here being negative about newport, time for a change
Brill idea forget the people on here being negative about newport, time for a change Casnewydd lad
  • Score: 1

7:07pm Sun 4 May 14

displayed says...

Is "riding on the back" of a successful secular song, the way to "reach people" by an already successful church?

No, I thought not!
Is "riding on the back" of a successful secular song, the way to "reach people" by an already successful church? No, I thought not! displayed
  • Score: -1

11:33pm Sun 4 May 14

comeontheport says...

There he goes again- inspiring everyone around him! If only there were more like him to remind us Newport residents of what we have here, in case we forget. Thanks Robbie.
There he goes again- inspiring everyone around him! If only there were more like him to remind us Newport residents of what we have here, in case we forget. Thanks Robbie. comeontheport
  • Score: 1

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