THERE were no real winners in last week's Euro elections.

Yes, UKIP came top of the polls - the first time a non-mainstream party has done so in a national election for a century.

Yes, Labour did better than last time nationally and held on to its top spot in Wales.

But there should be no celebrations given the low turnout at the polls.

More than 65 per cent of the electorate decided not to vote last Thursday.

If there was a winner at the polls, then it was apathy.

Politicians ignore this lack of connection between them and voters at their peril.

And yet hardly any leading figure from the mainstream parties has mentioned turnout during the post-election analysis.

Instead, all the talk has been about protest votes and how they should adapt to win back those who have turned to UKIP.

It is entirely the wrong strategy.

Messrs Cameron, Miliband and Clegg should not be concerning themselves with chasing the UKIP vote at next year's general election.

They should be chasing the non-voters.

The majority of the electorate did not vote last week.

Connect with them and there are millions of votes - and a popular mandate that no party can claim currently - to be won.

Surely that is the prize our out-of-touch leaders should be chasing?