Newport charity, Ieuan the Lion Memorial Fund, to star on city Monopoly board

Wayne and Rosemary Yendle with a picture of their son Ieuan

Ieuan Yendle

Monopoly Development Director Dan Taylor playing the game on top of the Transporter Bridge in Newport (5650359)

First published in News
Last updated

A NEWPORT teen who died from an undiagnosed illness will be immortalised on the city’s Monopoly board as game makers announce the first of the boards two charities.

Game makers have announced that following ‘overwhelming’ support, The Ieuan the Lion Memorial Fund will appear on the Community Chest site, the charity of Newport teen Ieuan Yendle, who died aged 13 after a brave fight.

This is the first of two Newport charities voted onto the new Monopoly board to be announced, after London games chiefs reserved two prime sites on the customised board for two different Newport charities when they appealed for public nominations earlier in the year.

The charity in memory of Ieuan who died in 2007, aims to support families from Wales who are caring for a child or young person with a life-limiting condition and provide them with a free holiday at their holiday home at Kiln Park Holiday Centre.

The other charity will be named nearer to the time when the board is out in October.

Dan Taylor, head of Monopoly development at Winning Moves UK, who are making the board under official license from Monopoly owners Hasbro, said: “We were overwhelmed with responses.

“Originally we reserved one spot but such was the response we doubled it to two.

“Thank you to everyone who sent in nominations.”

Twenty-two Newport landmarks will feature on the new board.

One of the two charities will appear on a ‘tax’ location from the board’s Monopoly original, where players pay money for landing on them.

Monopoly chiefs felt this was “a nice fit” – instead of paying a ‘fine’, players may think about later making a ‘donation’ to charity.

“This is one of the best locations on the board,” added Mr Taylor.

“It’s landed on a lot because a seven is the most common number thrown with two dice.

“Also we feel a Community Chest is an appropriate site as the Memorial Fund is very much a part of the community. That came over loud and clear from the public voting.”

Ieuan’s dad Wayne Yendle said that it is fitting that Ieuan has a spot on the bard as Monopoly was his favourite game.

“We are very pleased to be on the board and keep Ieuan’s name immortalised in this way,” he said.

“My wife Rosemary and I would like to thank everyone who kindly voted for Ieuan the Lion Memorial Fund.

“Now to think our beautiful son Ieuan’s memory will also live on through the Newport Monopoly board is such a wonderful comfort to me and my wife.”

Mr Taylor added: “We are delighted to welcome the Ieuan the Lion Memorial Fund.

“We will sign the first board to roll off the presses and officially present this to Ieuan’s family.”

Meanwhile a spokesman from Winning Moves UK has confirmed that The South Wales Argus will also be appearing on the board’s famous Fleet Street.

“The public suggested that the Argus appear on the Fleet Street site of the London board, Fleet Street being the traditional home of British journalism.”

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