DRIVERS on the M4 around Newport will face tougher penalties if they break the variable speed limit as part of a new Welsh Government crackdown on speeding.

Economy and infrastructure secretary Ken Skates is warning drivers not to speed on the busy stretch between junction 24 and 28 on the M4 as a new safety campaign is launched today.

The aim is to make drivers more aware of the variable speed limits – before enforcement action is stepped up.

The variable speed limits – which are shown on electronic signs overhead and at the side of the motorway – were introduced in 2011 as a way of reducing traffic and improving safety and journey time reliability.

The speed limits imposed, which are calculated by the amount of traffic, can sometimes vary from 40 mph to 60 mph.

Ken Skates said: “Since its launch the scheme has helped to improve traffic flow and reduce the number of collisions along this stretch, with the majority of drivers adhering to the limits in place.

“However, a minority of drivers continue to flout the displayed limits and act as if the restrictions do not apply to them so it is these motorists we are primarily targeting with this awareness campaign and subsequent enforcement action.”

The campaign, led by Wales’ road safety organisation GoSafe, is made up of two stages. The first is an “awareness drive” telling motorists tougher enforcement will be coming into effect. During this time speeding drivers will receive warning notices. The second stage will see tickets sent out to speeding drivers.

GoSafe partnership manager, Chris Hume, said: managing the speed of traffic is “vital” and enforcing limits will save lives.

Mr Skates AM added: “We want to improve safety and reduce the risk of road traffic collisions, particularly those which result in serious and fatal injuries, and this scheme aims to do just that.”