A FIRM of chartered financial planners in Newport is using their location overlooking the M4 Brynglas Tunnels to promote the South Wales Argus’ Backing Newport campaign.

Since the start of the year, the company, Niche IFA, has regularly promoted local business and sports events to the 100,000 cars that pass through the Brynglas Tunnels each day.

Now, the company aims to inspire the daily commuters to back the city with a simple #BackingNewport banner.

Ray Adams, Director of Niche, said, “Our unique location gives us an opportunity to do something different for the campaign.

“We recently relocated back to Newport after a spell away, so if we can inspire others to do the same then it’ll be a job well done."