OUR Fighting Fake News campaign continues to pick up steam as we aim to remind our readers and website users about the importance of our brands in bringing you trusted news.

Do you have any questions for us on how we get our news? E-mail newsdesk@southwalesargus.co.uk or tweet @southwalesargus

In a world where misinformation and unsubstantiated facts and stories can be published to huge audiences via social media platforms such as Facebook and Twitter, with no regulation, our brands have a long and proud history of bringing you well researched and accurate journalism.

In the last few days, we have spoken to readers and advertisers who value our service, and looked back over some of our most successful campaigns - highlighting why we are a trusted and reliable newspaper.

Fake news takes many forms and operates at several levels. It is little surprise that major businesses - whose role is critical to jobs and the economic success on which we all depend - are increasingly shunning digital sites that have placed their advertisements alongside extremist and offensive material.

That would never happen within our print and digital pages. When you advertise your business with us, you are sharing in the family values that underpin everything we do. We are uniquely placed to ensure that our newspapers and websites enhance and magnify your values. Your advertisements will appear alongside content that meets the very high standards to which our profession is committed.

Unlike social media and the major digital platforms, this newspaper and its website are accountable for every single word we publish.

We have signed up to a comprehensive Editors’ Code of Practice and we and all our staff have contractually bound themselves to its requirements. This code encompasses everything from accuracy to privacy, harassment, intrusion into grief or shock, protecting children, reporting crime, and the use of clandestine devices and subterfuge.

As a result, virtually all the content that we generate ourselves is produced by journalists trained by the National Council for the Training of Journalists to the highest industry benchmarks. These reporters are qualified in a range of skills - from newspaper law and ethics to shorthand.

Every word they write is checked in local newspaper offices by qualified, senior experts and if we do make a genuine mistake, you can contact us immediately - we are real people, locally based, living in our shared communities. We’re not some digital algorithm.

We are honest brokers of local information, upholding the values that you share with us, seeking always to do the right thing no matter how difficult that can sometimes be in fast changing times.

With pride, we provide trusted news and honest advertisement platforms and thanks to the tireless diligence of our editorial staff you can be confident that our stories are always exactly what they purport to be: the genuine article. Fact - not fake.

If you’re not sure that a snippet of local news you’ve seen on social media is fact or fake we can check it out.

Email our hotline at newsdesk@southwalesargus.co.uk with a screen grab of the item or all the details you have and our trained professionals will investigate.