Hundreds of jobs at Avana Bakeries in Rogerstone, Newport could be saved

FRESH HOPE: Hundreds of jobs at Avana Bakeries in Rogerstone, Newport could be saved

OPTIMISTIC: Newport West AM Rosemary Butler

First published in Gwent news
Last updated
South Wales Argus: Photograph of the Author by , South Wales Argus reporter

THERE could be hope for the future of Newport’s Avana Bakeries and its hundreds of employees as the consultation period comes to an end amid claims of new contracts on the horizon.

On Friday, February 7, Avana Bakeries in Rogerstone announced it was entering a 45-day consultation period after losing its contract with Marks & Spencer which amounted to 85 per cent of its business.

The 45-day period ends today, with claims of two new possible supermarket contracts. Should these contracts go ahead, some of the 650-strong staff may be saved from redundancy.

John James, organising regional secretary, of the Bakers Food and Allied Workers Union, said the company was trying to get new business in and claimed an Aldi Christmas order had been secured and that talks were ongoing with another supermarket chain.

He said: “They are talking to other companies and we’re hoping to have some information soon but until then everyone is in limbo.”

Avana Bakery was acquired by 2 Sisters Food Group Ltd in 2011, which employs the 650 staff in the production of supermarket own-label cakes.

Speaking to the 2 Sisters group yesterday – a spokesman said discussions were ongoing and they expected the consultation to continue beyond the 45 days.

Rosemary Butler AM said: “I understand that Avana Bakery is in talks with a major supermarket chain with the possibility of securing a contract.

“As the 45 day consultation period comes to an end, I am hopeful the senior management team at Avana Bakery is able to secure its future and safeguard as many of the 650 jobs as possible.”

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Comments (1)

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7:20pm Fri 4 Apr 14

Paul F. McCourt says...

Good on you Avana for keeping your workers. I have an idea for you. WHY depend on supermarket chains? There must be plenty of other shops around, regardless of their Name, Brand, etc. you can supply your products to.
Support the Community and your City. From what I've seen of Newport's empty shops, there must be somewhere you can turn into AVANA BAKERY'S DAILY FRESH BREAD. Open your OWN shops. You can still supply the supermarkets, but, for local areas, have your own shops. It makes sense.
Good Luck for the Future.
Good on you Avana for keeping your workers. I have an idea for you. WHY depend on supermarket chains? There must be plenty of other shops around, regardless of their Name, Brand, etc. you can supply your products to. Support the Community and your City. From what I've seen of Newport's empty shops, there must be somewhere you can turn into AVANA BAKERY'S DAILY FRESH BREAD. Open your OWN shops. You can still supply the supermarkets, but, for local areas, have your own shops. It makes sense. Good Luck for the Future. Paul F. McCourt
  • Score: 9

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