What is point

I WONDER how much of customers and shareholders’ money is wasted on loyalty schemes? My wife recently received a communication from a well-known supermarket stating that she has accumulated no points, and that she would receive 008 points on her next statement. It must have cost more to send that the points accumulated.

Bryn Jones Ton Road Cwmbran

Comments (10)

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4:36pm Tue 3 Jun 14

landyman3030 says...

It's not wasted money on the supermarkets part Bryn.
They are giving you free points to encourage you to spend more whilst using your loyalty card. Then they can gather the information like what you buy, what time, what day and where. Fish on Fridays and feather boas on the weekend. Then they sell your information including phone number and address off to data mining companies who in turn sell your information to anybody who wants it.
I like to think there is a small, darkened room somewhere in the bowels of the supermarket and every time i tell the cashier i don't have nor want a loyalty card/stamps/bonus a little red light flashes.
I am not a number, i am a free man ( until the wife gets home ).
It's not wasted money on the supermarkets part Bryn. They are giving you free points to encourage you to spend more whilst using your loyalty card. Then they can gather the information like what you buy, what time, what day and where. Fish on Fridays and feather boas on the weekend. Then they sell your information including phone number and address off to data mining companies who in turn sell your information to anybody who wants it. I like to think there is a small, darkened room somewhere in the bowels of the supermarket and every time i tell the cashier i don't have nor want a loyalty card/stamps/bonus a little red light flashes. I am not a number, i am a free man ( until the wife gets home ). landyman3030
  • Score: 6

8:52am Wed 4 Jun 14

Mervyn James says...

I don't support loyalty cards and never apply or take them. I go where I shop for value, and NEVER give an address, or phone number, that would be silly as they flog that to advertising areas and you can get swamped by them. What you can do is give them a false address (Maybe 10 downing St they never check), or a creative phone number (Their own CEO's private number is my favorite, or maybe a sex chat line that charges £2 a minute is great). Works wonders for me, don't get mad get even.
I don't support loyalty cards and never apply or take them. I go where I shop for value, and NEVER give an address, or phone number, that would be silly as they flog that to advertising areas and you can get swamped by them. What you can do is give them a false address (Maybe 10 downing St they never check), or a creative phone number (Their own CEO's private number is my favorite, or maybe a sex chat line that charges £2 a minute is great). Works wonders for me, don't get mad get even. Mervyn James
  • Score: 4

10:36am Wed 4 Jun 14

Howie' says...

I'm the same, I wouldn't have a loyalty card. Why would you want various company's knowing what you are spending your money on and sharing that info and your personal details.
I'm the same, I wouldn't have a loyalty card. Why would you want various company's knowing what you are spending your money on and sharing that info and your personal details. Howie'
  • Score: 4

11:46am Wed 4 Jun 14

landyman3030 says...

It's an interesting trend that Screwfix are following. They state that the provision of a postcode and name safeguards the customer in case there is a fault. They will refuse to serve you if you say you will not give the details.
Lots of them are at it now.
It's an interesting trend that Screwfix are following. They state that the provision of a postcode and name safeguards the customer in case there is a fault. They will refuse to serve you if you say you will not give the details. Lots of them are at it now. landyman3030
  • Score: 3

11:51am Wed 4 Jun 14

-trigg- says...

Loyalty cards are not ALL bad news. Supermarkets collect data on what products are bought at certain times and particular dates anyway so the additional information you provide by signing up to one of these cards is minimal at best, particularly when you consider that your name and address are already available on the electoral roll for anyone who is that bothered about finding them.

In return for allowing the supermarket to obtain this information, you receive points that are effectively a discount on the cost of your shopping, plus targetted special offers on items that might actually appeal to you.

And don't forget that with the rise of internet shopping, many people are giving away the self same information without even benefitting from the loyalty schemes.
Loyalty cards are not ALL bad news. Supermarkets collect data on what products are bought at certain times and particular dates anyway so the additional information you provide by signing up to one of these cards is minimal at best, particularly when you consider that your name and address are already available on the electoral roll for anyone who is that bothered about finding them. In return for allowing the supermarket to obtain this information, you receive points that are effectively a discount on the cost of your shopping, plus targetted special offers on items that might actually appeal to you. And don't forget that with the rise of internet shopping, many people are giving away the self same information without even benefitting from the loyalty schemes. -trigg-
  • Score: 0

12:24pm Wed 4 Jun 14

throwy1 says...

We, as a family use the loyalty card of a famous supermarket T****. I find it invaluable. We do tend not to deviate from usual purchases and the amount we save overall is staggering.
If anyone has a card from this Supermarket chain don't forget to have a purchase swipped even if under £1
We, as a family use the loyalty card of a famous supermarket T****. I find it invaluable. We do tend not to deviate from usual purchases and the amount we save overall is staggering. If anyone has a card from this Supermarket chain don't forget to have a purchase swipped even if under £1 throwy1
  • Score: 0

6:40pm Fri 6 Jun 14

Mervyn James says...

T**** is losing money to Aldi and LDL. Who are cheaper and no loyalty required.
T**** is losing money to Aldi and LDL. Who are cheaper and no loyalty required. Mervyn James
  • Score: 2

9:51am Mon 9 Jun 14

varteg1 says...

Mervyn James wrote:
T**** is losing money to Aldi and LDL. Who are cheaper and no loyalty required.
Those two are useless for a full foray into the shopping experience.

Their goods can be cheaper, not necessarily of better quality, but the range is pathetically small when it comes to dong a full shop.
Add to these shortcomings the checkout situation in most of them, with queues halfway down the shop, as invariably there is just one checkout operative on duty, and it becomes an intolerable waste of time visiting these stores.

I do go there, but only to see their non food items, tools, gardening etc. much of which are pretty cheap and of good quality but then again, often never repeated items, so if you see something advertised, get there quick or it will be gone, with little chance of it turning up again..
[quote][p][bold]Mervyn James[/bold] wrote: T**** is losing money to Aldi and LDL. Who are cheaper and no loyalty required.[/p][/quote]Those two are useless for a full foray into the shopping experience. Their goods can be cheaper, not necessarily of better quality, but the range is pathetically small when it comes to dong a full shop. Add to these shortcomings the checkout situation in most of them, with queues halfway down the shop, as invariably there is just one checkout operative on duty, and it becomes an intolerable waste of time visiting these stores. I do go there, but only to see their non food items, tools, gardening etc. much of which are pretty cheap and of good quality but then again, often never repeated items, so if you see something advertised, get there quick or it will be gone, with little chance of it turning up again.. varteg1
  • Score: -1

8:36pm Tue 10 Jun 14

Mervyn James says...

People don't have the money to waste of fancy or unnecessary foods. You don't need frozen food, you can buy clothes cheaper elsewhere and just as good, no-one needs 40 varieties of pastas/crisps/cookin
g oils, or even wines etc. All you need to live healthy is basic goods and with no frills, anyone can save half of what they spend just by dumping the ridiculous and unnecessary choices these supermarkets offer. The sh*t that passes for children's food/confectionery should carry a health warning, its either pure sugar or unadulterated cr*p. It's just lazy shopping and grazing around the clock, the fact 60% here are obese hasn't got through either.
People don't have the money to waste of fancy or unnecessary foods. You don't need frozen food, you can buy clothes cheaper elsewhere and just as good, no-one needs 40 varieties of pastas/crisps/cookin g oils, or even wines etc. All you need to live healthy is basic goods and with no frills, anyone can save half of what they spend just by dumping the ridiculous and unnecessary choices these supermarkets offer. The sh*t that passes for children's food/confectionery should carry a health warning, its either pure sugar or unadulterated cr*p. It's just lazy shopping and grazing around the clock, the fact 60% here are obese hasn't got through either. Mervyn James
  • Score: 1

3:42pm Wed 11 Jun 14

landyman3030 says...

varteg1 wrote:
Mervyn James wrote:
T**** is losing money to Aldi and LDL. Who are cheaper and no loyalty required.
Those two are useless for a full foray into the shopping experience.

Their goods can be cheaper, not necessarily of better quality, but the range is pathetically small when it comes to dong a full shop.
Add to these shortcomings the checkout situation in most of them, with queues halfway down the shop, as invariably there is just one checkout operative on duty, and it becomes an intolerable waste of time visiting these stores.

I do go there, but only to see their non food items, tools, gardening etc. much of which are pretty cheap and of good quality but then again, often never repeated items, so if you see something advertised, get there quick or it will be gone, with little chance of it turning up again..
I disagree. Look at the fruit content in Aldi and Lidl jams. Their own brand carries more fruit per 100g than the top brand ones. Chocolate has more cocoa. If it has good ingredients and is the right price, why do i need a choice of 10 different types. That's a plus, not a short coming.
You might not get everything you want there but you can get a good portion of it and when i can get a trolley load of good quality food for £50 compared to approximately 35% more at the big boys unless you buy their smart price range, i'll take that thankyou.
Queues halfway down the shop! Have you seen you local supermarket since they introduced self scan checkouts? Tills are deliberately kept low to force people to use the self scan or wait at a manned checkout. Aldi and Lidl will load a checkout and then ring a staff member to run it through. Always quicker than the big boys.
They regularly repeat their non food items too. Not all of them and not as often as i'd like, i grant you, but they mostly do come back and you get to recognise the same old favourites. The ones you never see again are usually poor sellers. Long may they continue i say.
[quote][p][bold]varteg1[/bold] wrote: [quote][p][bold]Mervyn James[/bold] wrote: T**** is losing money to Aldi and LDL. Who are cheaper and no loyalty required.[/p][/quote]Those two are useless for a full foray into the shopping experience. Their goods can be cheaper, not necessarily of better quality, but the range is pathetically small when it comes to dong a full shop. Add to these shortcomings the checkout situation in most of them, with queues halfway down the shop, as invariably there is just one checkout operative on duty, and it becomes an intolerable waste of time visiting these stores. I do go there, but only to see their non food items, tools, gardening etc. much of which are pretty cheap and of good quality but then again, often never repeated items, so if you see something advertised, get there quick or it will be gone, with little chance of it turning up again..[/p][/quote]I disagree. Look at the fruit content in Aldi and Lidl jams. Their own brand carries more fruit per 100g than the top brand ones. Chocolate has more cocoa. If it has good ingredients and is the right price, why do i need a choice of 10 different types. That's a plus, not a short coming. You might not get everything you want there but you can get a good portion of it and when i can get a trolley load of good quality food for £50 compared to approximately 35% more at the big boys unless you buy their smart price range, i'll take that thankyou. Queues halfway down the shop! Have you seen you local supermarket since they introduced self scan checkouts? Tills are deliberately kept low to force people to use the self scan or wait at a manned checkout. Aldi and Lidl will load a checkout and then ring a staff member to run it through. Always quicker than the big boys. They regularly repeat their non food items too. Not all of them and not as often as i'd like, i grant you, but they mostly do come back and you get to recognise the same old favourites. The ones you never see again are usually poor sellers. Long may they continue i say. landyman3030
  • Score: 1

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