For many, clocking up the mileage isn’t always a good thing but brands like Exchange and Mart, which is celebrating its 150th year, are proving age is just a number.

These days it’s pretty rare for a brand, especially a British one, to not only be existing but thriving and adapting in the digital age. With new businesses appearing nearly every week, it’s hard for consumers to keep track and, most importantly, build a relationship with a brand.

“From 1868 when Exchange and Mart first started out as a classified advertising magazine where people could exchange and sell anything from animals, to stamps and servants, the aim of the business was to keep adapting to the world of buying and selling,” said Exchange & Mart brand manager Lynn Clark.

The magazine was published weekly from 1868 to 2009 and selling 350,000 copies in its peak. But as buying habits changed and the world began to embrace everything digital, Exchange and Mart decided to take the bold decision of ceasing print and becoming a fully online business in 2009.

“We have, and will continue to be, the smart choice for people searching for a car,” said Lynn.

“Buying and selling has changed massively over our 150 years, particularly with cars. You could get them in shops or department stores rather than dealerships, or even through travelling reps and the place to showcase a brand-new model was Motor Shows. Nowadays, you can live chat directly to a dealer on your mobile, watch video reviews online and even buy your car online and have it delivered to your door. That’s why we’re making it easier and quicker for customers to find their next car, by bringing all the best deals from local dealers to them. Whether that is through our website or through our car alerts straight to their inbox”.