What is your full name?

Angela Moreton

what is the name of the business?

Equal=ibrium

Where is it based?

Monmouthshire

South Wales Argus: Our bottles are ethically sourced and can be reused over and over. We also offer a refill and reuse scheme. Our labels are made from 50% post consumer plastic waste that would have ended up in landfillOur bottles are ethically sourced and can be reused over and over. We also offer a refill and reuse scheme. Our labels are made from 50% post consumer plastic waste that would have ended up in landfill

 

How long has it been running?

One month

What does the business sell/make?

Ethical and sustainable skincare

What is the business' proudest moment or most memorable moment?

My proudest moment so far was when I had my first independent review it confirmed all my hard work and research wasn’t in vain. I have worked so hard to ensure my business is eco friendly, ethical, cruelty free and sell great products

How has the business coped during the Covid-19 crisis?

I think it has given me more time to grow the business and do more research to make sure I’m doing the absolute best I can to reduce single use plastic waste

South Wales Argus: We are natural, ethical and sustainable and all our products are vegan and cruelty freeWe are natural, ethical and sustainable and all our products are vegan and cruelty free

Has it won any awards? If so, which ones

Not yet

Have you ever served anyone famous? if so, what did they buy

Lou Sanders the comedian has used my products

South Wales Argus: We plant a tree via One Tree Planted for every pelican pump that is bought As we couldn’t find an alternative material for the pump. The pumps are used to reduce product waste and are to be reused until unfit for purposeWe plant a tree via One Tree Planted for every pelican pump that is bought As we couldn’t find an alternative material for the pump. The pumps are used to reduce product waste and are to be reused until unfit for purpose

Anything else you think we should know?

I am a women owned natural, ethical and sustainable skincare brand. The idea to start the business was born out of my enthusiasm for reducing single use plastic and my passion for skincare that didn’t use animal ingredients and that weren’t tested on animals. As a massive animal lover this was so important to me.

What would you like to say to your customers?

A huge thank you for all your support and positive feedback especially at this difficult time.

Address, phone number and website for the business

www.equal-ibrium.co.uk

 


South Wales Argus: We are a climate positive workforceWe are a climate positive workforce