A campaign to improve the quality of people's diets and support Wales's food industry was launched today.

The Assembly Government said it wanted to break the link between poverty and poor diet.

A so-called Welsh Food Debate will ask people if they want to be offered more healthy food in shops, cafes and offices.

An Assembly survey found 42% of adults were eating at least the recommended five portions of fruit and vegetables a day, with rates worse among society's poorest groups. More than half (56%) thought they were overweight or obese.

Although big supermarkets offer more choice, officials fear a decline in the number of local grocers is leading to people buying more unhealthy food.

Chief medical officer Dr Tony Jewell said: "We must ensure that healthy food is more accessible to the people that need it most.

"Eating at least five portions of fruit and vegetables a day can reduce the risk of diseases such as heart disease, stroke and some cancers.

"However, on average, adults in Wales only eat about three portions of fruit and vegetables a day, and this is even less in socially disadvantaged groups.

"That's why we want this consultation to reach out to the groups that have traditionally found it a challenge to eat healthy produce to understand the barriers they see to eating more healthily."