THE importance of the retail sector to communities across Wales is the focus of a new campaign launched by the Welsh Government and an industry body.

The sector is Wales’ largest private sector employer, with nearly 12,000 shops around the country employing more than 130,000 people.

And now a new campaign has been launched by the Welsh Government and the Welsh Retail Consortium aimed at promoting the importance of the sector to communities across Wales.

Economy secretary Ken Skates said: “I am proud to be part of this campaign which celebrates and promotes the good work of our retail sector.

“Shops of all shapes and sizes play an important part in our daily lives, but with changes to the way people shop and increased competition, there is no doubt that this a tough time for the sector.

“The stark reality is that if we don’t celebrate the sector and ensure we make good use of it, we are in danger of losing crucial parts of it.”

The Welsh Government’s Economic Action Plan identifies retail as one of four ‘foundation sectors’, with work being carried out across government departments to support the sustainability of the sector.

Mr Skates added: “This new campaign which celebrates the contribution of retail to our economy, our communities and as a career provider fully supports these ambitions, and I hope it will help to ensure a thriving future for the sector.”

Head of the Welsh Retail Consortium Sara Jones said: “Welsh retail is an exciting, dynamic and diverse industry undergoing profound transition.

“A thriving retail sector is a great route to better paid jobs, more private sector investment, sharper prices for consumers, and a key route to market for producers.

“Here in Wales it is a key social and economic contributor and is the largest private sector employer, providing employment and services in communities right across the country.

“Members of the Welsh Retail Consortium are working hard to offer rewarding careers and have committed to work towards roles that offer greater flexibility, are well-remunerated and have clear progression routes for colleagues.

“This campaign offers the opportunity to showcase those opportunities as well as the important role that retail plays in our everyday life.”