A FORMER care worker has launched a new business offering companionship for the elderly and respite care for families.

Sarah Neale, from Cwmbran, set up Careline Services, which connects elderly clients with experienced carers who can go on days out with them, offer respite care or just have a cup of tea and a chat.

“I love listening to their stories, the things they have been through and how they made it out the other side, they are so fascinating,” she said.


“Unfortunately it can, for some be a time of loneliness, not intentionally forgotten about, but with their own busy lives to lead families are not always able to commit as much time as they would undoubtedly want to. 

“I felt that no one should feel lonely or isolated, spending as little as an hour with someone can drastically improve their health. I wanted to change that and so the idea of Careline Services Ltd was born.

“It doesn't feel like a job to me, it’s such a pleasure to spend time with them. Seeing a smile on their faces is the biggest reward anyone could ask for.”

Ms Neale set up the business with the help of Torfaen council’s Communities for Work Plus programme, after she was put in contact with them by a work coach at Cwmbran Job Centre.

Communities For Work Plus is a Welsh Government-funded project that supports people who are unemployed.

The team helped Ms Neale develop her business plan, gave her funding for specialist business support, mentoring and marketing.

“I couldn't have started this business without the support from Lisa and the Communities for Work Plus Project,” she said.

“Being a new company, we have competition from the more established businesses, so it will take time and patience to get where we want to be, but if we can even make a slight difference to even a small minority of people then I have achieved my goal.”

Torfaen executive member for children, families and communities, councillor Fiona Cross said: “It’s fantastic to hear of the start-up of another business in Torfaen, particularly one of this nature which aims to help combat loneliness and isolation in the older generation. 

“Over the last year we have seen an increase in people considering self-employment as a viable option and with the right support and guidance there are many opportunities to develop a business idea and realise your dreams.

“I am extremely proud of the effective and ongoing support that the Communities For Work Plus Programme has provided which has been evident in establishing this business.

“There is a significant range of support available through the council for all aspects of employment such as mentoring, training and funding. 

“I would urge anyone in Torfaen who is interested in self-employment or securing employment to get in touch with the team.”

For more information about Careline Services, call 07548216037, email carelineservices02@gmail.com or visit careline-services-ltd.webnode.com