Brand new Colin the Caterpillar at M&S in time for Hallowe'en

The double chocolate Colin the Caterpillar is coated in the traditional milk chocolate, but with a ghostly makeover of an extra layer of white chocolate.

Launching the new Colin on Instagram, Marks and Spencer said: “Our limited-edition, double choc yummy mummy Colin the Caterpillar is here.

“He’s coated in a layer of Colin’s classic milk chocolate AND a layer of creamy white chocolate – WOW.”

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A post shared by M&S (@marksandspencer)

The new-look Colin proved to be a hit online, with one Instagram user saying: “And I thought original Colin was already the zenith of caterpillar cakes.”

Another said: “We need this in our life.”

While another user compared Colin to Madonna, they said: “Colin is the perishable version of Madonna, always reinventing himself, love your work Col”.

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A post shared by Colin the Caterpillar (@official_colinthecaterpillar)

Colin the Caterpillar’s Instagram account added: “New Product Alerts! I’ve had a makeover just in time for Halloween.

“This limited-edition, double choc yummy mummy Colin the Caterpillar is coated in a layer of my classic milk chocolate AND a layer of creamy white chocolate too – WOW! Who wants a slice?”

Marks & Spencer branches in Gwent:

• Chepstow: Thomas Street (foodhall)
• Cwmbran: The Mall
• Monmouth: Monnow Street (Simply Food)
• Newport: Friars Walk (foodhall)
• Newport: Malpas Road (petrol station)
• Newport: Newport Retail Park, Spytty