All-inclusive Potters Resorts has been named the top UK holiday park, according to a survey by Which?

Two of the UK's biggest holiday parks, Pontins and Butlin's scored in the bottom five of the list created through a survey of more than 1,700 people. 

Which? asked Brits to rate each holiday park on 11 criteria, including quality of accommodation, customer service, cleanliness, facilities and activities, and value for money.

An overall customer score was then calculated based on overall satisfaction and likeliness to recommend.

You can see the full study by Which? here.

UK's best holiday parks revealed by Which?

Potters Resorts beat household names to the top of the table, with a customer score of 87%, followed by Forest Holidays in second place with a customer score of 80%.

Operating for more than 100 years, Potters has two all-inclusive resorts in Essex and Norfolk offering a range of accommodation styles and live entertainment.

Visitors awarded Potters the full five stars for the variety of free facilities on offer, the quality of facilities and activities, and the quality of the entertainment and communication, as well as four stars for overall customer service, food and drink, value for money and quality of accommodation.

Elsewhere, Forest Holidays with 13 locations across the UK offers woodland stays with hot tubs in a range of accommodations from cabins to treehouses.

The brand received four stars for the quality of accommodation, cleanliness, overall customer service, communication and quality of facilities and activities.

Tied in third place with a customer score of 77% were Bluestone Wales, which is in the Pembrokeshire countryside, and John Fowler Holiday Parks.

Among the other high-scoring firms were Hoburne Holidays with 75% and Waterside Holiday Group with 74%.

Pontins, founded in 1946, took last place with a customer score of 56%.

Pontins scored a run of two-star ratings for customer service, quality of accommodation, cleanliness, variety of free facilities, quality of facilities and activities, food and drink and value for money.

Its highest score of three stars was for communication and the quality of entertainment.

Longstanding rival Butlin’s also found itself in the bottom five, with a customer score of 67% – just ahead of Park Holidays UK at 66%, Away Resorts with 64% and Largo Leisure Parks with a score of 64%.

Guests at Butlin’s rated customer service two stars, it received three stars in key categories including quality of accommodation and cleanliness, and four for the quality and variety of children’s activities and entertainment.

Haven Holiday Parks and Center Parcs tied with a customer score of 69%.

The most visited brand in Which?’s survey, Center Parcs, received largely favourable reviews but received two stars in the value for money category, as well as for the variety of free facilities on offer.

Survey respondents reported spending an average of £76 per person per night, making it the most expensive option not to include food or drinks in the price.

It received four stars for overall customer service, communication, quality of accommodation, cleanliness, and the quality of facilities and activities and for the quality and variety of children’s activities.

Haven received a mix of three and two-star ratings, including three stars for overall customer service, quality of accommodation and value for money.


Pontins holiday park closes immediately after 50+ years

Discussing the survey, Naomi Leach, deputy editor of Which? Travel said: “Holiday parks have been a mainstay of British holidays for decades, but with so many options to choose from it isn’t always easy to know which will be the right fit for your family.

“Our latest survey shows that it’s worth looking beyond the best-known names, with smaller and independent resorts offering excellent value for money, great customer service and plenty of onsite entertainment.”

The results are based on an online survey of 1,717 adults – members of the Which? Connect panel and members of the public – conducted between March and April 2024. A total of 2,255 responses were recorded.