Butterflies Bar and Kitchen in Blaenavon calls out no-shows

Butterflies Bar and Kitchen, located in Blaenavon, raised the issue in a public statement on February 16, after experiencing a spate of missed bookings during what owners Dayne Watkins and Curtis Lee Lewis described as a “record-breaking week.”

The restaurant, which has earned titles such as "best steaks and grills in South East Wales" and "best restaurant in Wales," said the impact of no-shows goes far beyond lost revenue.

In a statement, the team at Butterflies Bar and Kitchen said: "We really do appreciate every single booking and visit.

"Unfortunately, we’ve also had quite a few no-shows this week.

"As a small business, we often turn away other bookings to hold those time slots, so when someone doesn’t arrive it has a real impact on us.

"Even small changes make a difference, as it can mean we could have accommodated additional bookings.

"That’s the part we find hardest — they have bills to pay just as we do.

"Over the course of a week, this can add up to hundreds, if not thousands, of pounds.

"We do have a no-show fee in place, but most of the time the charge doesn’t actually go through, so we often end up covering the loss ourselves."

The restaurant has also reported that no-shows mean staff are sometimes sent home early because of reduced bookings, resulting in fewer hours and less wages for them.

The issue has sparked an outpouring of support from customers on social media, many of whom are calling for the introduction of a deposit system.

Leyla Kent said: "Deposits need to be taken and not just secured with card details so you know the payment details are valid.

"No-shows should also be prevented from booking in again."

Susan Fowler commented: "Frustrating to think that we couldn’t get booked in, and others let you down, and cost us that chance to be with you at last."

Sue Leake-Jones echoed the sentiment, saying: "You need to start taking deposits as it’s not fair, people not letting you know if the can’t come."

Despite the challenges, Butterflies continues to enjoy strong support and glowing reviews from the community.

Cath Carey said: "Unless its a complete last minute emergency or disaster, a quick text or message takes no time at all Really unfair that some people don't have the decency to let you know."

The restaurant is run by couple Dayne Watkins and Curtis Lee Lewis, and has become known as a "hidden gem" within Gwent, regularly selling out, and is celebrating 20 years serving the community.

Butterflies has built a formidable reputation, with a near year-long waiting list for its Sunday lunches and consistent ratings of 4.7 to 4.9 out of 5 on review platforms.

Diners frequently praise the quality of its steak dishes, portion sizes, and warm service, with many often returning.