M&S has quietly slashed prices on 50 popular food products

Shoppers can save up to £1.60 on individual items, with the cuts covering everything from fruit and vegetables to meat, dairy and store-cupboard essentials.

The biggest cash saving is on organic balsamic vinegar, which has fallen from £6 to £4.40, giving shoppers £1.60 off.

Other reductions include organic honey granola, down from £5.20 to £4, while organic lamb mince has dropped from £7.50 to £6.40.

One of the biggest percentage reductions is on organic crop potatoes, which have fallen from £2.65 to £1.70 – a cut of almost 36 per cent.

M&S Organic Breakfast Tea has been reduced from £2.75 to £1.90, while organic carrots are now 90p and organic garlic starts from 70p.

The price cuts form part of a £4 million investment by M&S aimed at making its organic range more affordable as the retailer looks to compete more aggressively with Britain's supermarkets.

Selected organic carrots, lamb, pasta and potatoes are also joining the M&S Remarksable Value range.

M&S makes major price change to more than 50 products across UK stores (Image: Jam Press/M&S)

Prices in the Remarksable Value range are benchmarked against rival supermarkets, while M&S says the products continue to meet its usual quality and sourcing standards.

Alex Freudmann, managing director of M&S Food, said: “We’re on a journey at M&S Food to become a true shopping list retailer, giving customers more reasons to shop with us more often and for more of what they need each week.

“Organic is a category with huge potential.

“That’s why we’re investing over £4 million to lower prices on more than 50 organic staples, bringing together trusted M&S quality, accredited organic sourcing at great value.

“It’s another important step in making M&S accessible to more customers while supporting our ambition to grow the food business.”

Organic grocery items from M&S (Image: Jam Press/M&S)

Full list of M&S price cuts

• Organic Plain White Flour – £2.60 to £2.05
• Organic Red Kidney Beans – £1.35 to £1.25
• Organic Honey Granola – £5.20 to £4
• Organic Coconut Oil – £4 to £3.85
• Organic Breakfast Tea 50 – £2.75 to £1.90
• Organic Baked Beans – £1.10 to £1
• Organic Chopped Tomatoes – £1.30 to £1.25
• Organic Self Raising White Flour – £2.60 to £2.05
• Organic British Butter – £3.30 to £3.20
• 1pt Organic English Semi-skimmed Milk – £1.25 to £1.20
• Organic Honey – £3.70 to £3.35
• Organic Carrot Bag – £1.25 to 90p
• Organic Green Lentils – £2.70 to £2.30
• Organic Couscous – £2.30 to £2
• Red Lentils – £2.40 to £2.30
• Organic Fusilli – £2.30 to £1.90
• Organic Crop Potatoes – £2.65 to £1.70
• Organic Strong White Bread Flour – £2.60 to £2.05
• Organic Pink Lady Apples – £3.25 to £3
• Organic Strong Wholemeal Flour – £2.60 to £2.05
• Organic Raisins – £3 to £2.80
• Full Fat Organic Milk – £2.40 to £2
• Organic Sultanas – £3 to £2.80
• Organic Gala Apples – £2.40 to £2.20
• Organic Cucumber – £1.65 to £1.30
• Organic Unwaxed Lemon – £2.25 to £2
• Organic Blueberries – £3 to £2.90
• Organic Chestnut Mushrooms – £2.50 to £2.25
• Organic Mixed Pack Pepper – £2.25 to £1.75
• Organic Mature Cheddar – £5 to £4.50
• Organic Courgettes – £2.60 to £2.45
• Organic Rosa Tomatoes 375g – £2.50 to £2.25
• Organic Gem Lettuce – £1.80 to £1.60
• Organic Carrots – £2.10 to £1.60
• Organic Lamb Mince – £7.50 to £6.40
• Organic Eggs Medium x6 – £3 to £2.60
• Organic Celery – £1.50 to £1.40
• Organic Eggs Large x6 – £3.65 to £3.30
• Organic Cooked Prawns – £5.50 to £4.95
• Organic Dates – £3.60 to £3.50
• Organic Soft Prunes – £3.60 to £3.50
• Organic Spinach 200g – £2.25 to £2
• Organic Soft Apricots – £4.25 to £4.20
• Organic Cauliflower – £2.30 to £2
• Organic Balsamic Vinegar – £6 to £4.40
• Organic Extra Virgin Olive Oil – £7.25 to £6.75
• 300ml Organic Cream – £2 to £1.70
• Organic Sweet Gem Lettuce x2 – £2 to £1.70
• Organic Baby Rocket Salad 80g – £2.40 to £2
• Organic Rocket 80g – £2.40 to £2
• Organic Avocados – £2.75 to £2.60
• Organic Mixed Eggs x12 – £5.50 to £5.40
• Organic Leeks – £2.20 to £2.10
• Organic Cabbage – £1.50 to £1.35
• Organic Salad Pots – £2.25 to £2
• Organic Brown Onion – £1.75 to £1.65
• Organic Butternut Squash – £2 to £1.90
• Organic Red Onions – £1.50 to £1.45

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The retailer is aiming to double its share of Britain's organic food market, which is worth almost £2 billion.

According to Worldpanel figures supplied by M&S, the organic market grew by 4.4 per cent over the past year, while more than a third of M&S customers say they buy more organic food than they did five years ago.

M&S is also introducing dedicated organic sections at larger and newer Foodhalls, bringing frozen, chilled and store-cupboard organic products together.