Newport-based Tellermate, a firm responsible for inventing cash counting machines used by brand giants worldwide, was awarded Best use of Content Marketing at The Chartered Institute of Marketing’s annual Wales Marketing Awards.

Tellermate impressed the judges with its Tellermate Turnaround campaign, which saw the company shift resources away from traditional channels and trade shows and reinvest them into digital activity, to stand out against competitors.

Nicolas van Noorden, head of group marketing at Tellermate, said: “The content marketing category was hotly contested and it means a lot to the team to stand out in an area so strategically important to the business right now. We see this not just as a recognition of marketing excellence at Tellermate but for the whole company.”

This year, for the very first time, the Welsh winners of Marketing Team of the Year, Agency of the Year, Marketing Campaign of the Year and Marketer of the Year will be automatically entered into the leading professional body’s UK-wide Marketing Excellence Awards, to take place in London next year.

CIM Cymru Wales network manager Ceri Rowland, said: “This year saw the highest number and best quality of entries we’ve ever had so I’d like to congratulate the winners on standing out amongst some very strong competition.

“This is my first year working with the marketing community in Wales with CIM, and the work showcased has been overwhelming. Throughout the evening we saw campaigns that were inspiring, others that secured incredible results and projects that made a real difference despite challenging budgets. All the finalists proved that Wales is a country brimming with marketing talent and we’re proud to be supporting such a thriving and creative community through CIM.

“I’m looking forward to supporting our four Welsh winners – Welsh Water, Equinox, DS Smith Recycling and Peters Food Service Ltd – who hope to be flying the flag for Wales’ marketing community at the UK CIM Awards in London next year.”