VPZ continues ambitious growth with new store opening in Newport.

The UK’s leading vaping specialist opened in the city centre creating five new jobs and an investment of £50,000.

The investment and job creation demonstrate VPZ’s commitment to the city.

Doug Mutter, director at VPZ, said: “We are excited to be opening our store in Newport as part of our ambitious growth plans across Wales.”

“At a time when many businesses are exiting from high streets across the country, we are committed to creating jobs and investing in communities throughout the UK like we are doing in Newport.

“Each new store opening helps us to achieve a greater reach, providing us with a platform to engage and educate even more smokers on the benefits of switching to vaping.”

Doug said: “We believe that it’s important to thank our loyal customers and continue to support them on their journey to becoming cigarette free."

The Newport opening comes as mounting evidence shows that vaping could become a key weapon in the NHS’s stop smoking strategy.

Public Health England estimates that vaping is 95 per cent less harmful than smoking traditional tobacco cigarettes. Latest figures also show that approximately two million people in the UK have already quit smoking by switching to vaping, with 500,000 more presently trying to switch. Furthermore, Cancer Research UK estimates that there are currently 9.4 million smokers in the UK who can still potentially switch to vaping.

Doug said: “Vaping represents a huge public health opportunity and the market will continue to grow as increasing numbers of smokers recognise its effectiveness in helping people to quit smoking.

“Consumer education is crucial too and our knowledgeable staff are always available with advice that helps make it easy for smokers to make the switch and give up cigarettes once and for all.”