A Newport business has installed a huge screen on the side of its building which is passed every day by thousands of motorists on the M4.

And one of the first signs to be shared in the South Wales Argus' #Backing Newport campaign, which the business, Niche IFA, fully supported.

Niche, which is based at Waterside Court, Crindau, Newport, has installed the screen at it's building right by the Brynglas Tunnels.

Ray Adams, of Niche, which is a previous winner at the South Wales Argus Business Awards, said the idea of the screen was to use it to promote Newport and the good things that are going on in the city.

It will carry signs from charities, local events and local businesses as well as advertising it's own business.

Another of the initial displays is celebrating rugby legend Jamie Roberts coming to the city to play for the Dragons.

The sign replaces the banners which Niche used to erect on the side of the building.