FORMER Moss Bros chief executive Rowland Gee has joined the board of Newport-based Brand Lab, a tech company for the fashion industry.

Mr Gee has taken an advisory position with the company, which was co-founded by Dan O’Connell and Jennifer Drury.

Mr Gee ran Moss Bros from 1989 to 2002 and was responsible for introducing Hugo Boss to the British high street, building the operation into 17 stores nationwide.

A British retail titan, Mr Gee is chairman and chief executive of Grey4Gold – Britain’s leading retail mentoring service which works exclusively with SMEs and start-ups.

He is also the business consultant for Textrade International, India’s leading home-textile manufacturing and export company now making inroads into the UK market.

Mr Gee’s father founded the eponymous Cecil Gee brand which became a legendary name in Swinging Sixties London.

Mr Gee said: "Brand Lab has done a terrific job in creating a 'smart' market-relevant site for fashion retailers to trawl the market.

“As a B2B site, Brand Lab really delivers. The time-poor fashion buyer can really see a garment properly modelled, plan their buy, purchase and pay all in one click – it’s revolutionary for wholesale fashion."

Brand Lab is a wholesale fashion platform designed for buyers and wholesalers. Buyers can browse and buy multiple brands with a single payment as Brand Lab’s software includes automated purchase orders and invoicing.

Chief executive Jennifer Drury said: “We’re thrilled to have Rowland on board and we are looking forward to working with him.

"Rowland has already visited our Newport offices and it was fantastic for our staff to meet him

“His experience and knowledge of the fashion and retail sectors is second to none and his advice will be invaluable to us as Brand Lab enters a period of substantial growth.”