UPDATE: 4.42pm
Owner of the 'Individuality' store in Pontypool market, Gaynor James said: "He was a lovely man who has been a trader in the town for many years. He will be missed by everyone."
UPDATE: 3.33pm
GWENT Police confirmed a man in his sixties from Caerphilly had died this afternoon in Pontypool market.
They said they were called at around 12.35pm this afternoon, to Market Street following concerns about a man found lying on the ground.
"Paramedics and officers attended and the man, was pronounced dead.
They said officers are investigating the circumstances surrounding the death, and that the death is being treated it as unexplained."
UPDATE: 2.40pm
A MAN is reported to have died in Pontypool market this afternoon.
Reports say ambulance and police are are at the scene.