Newport family chosen as faces of Cadw campaign

Newport family chosen as faces of Cadw campaign

BILLBOARD: The Rudkin Family © Cadw, Welsh Assembly Government

BILLBOARD: The Rudkin Family © Cadw, Welsh Assembly Government

BILLBOARD: The Rudkin Family © Cadw, Welsh Assembly Government

First published in News by

A NEWPORT family has been chosen to become the face of a Wales-wide advertising campaign for Cadw.

The Rudkin family, who run the popular “Family Days: Tried and Tested” blog, became ambassadors for the Welsh Government’s historic environment service after entering a competition hosted through Cadw’s Facebook page.

As part of the competition, families were asked to submit a picture and explain how they’d begin their time travel adventure at Cadw sites.

After a public vote, Deborah and Andy Rudkin and children Elis, ten, Eden, nine, Mila, five, and Noah, two, were chosen to represent south-east Wales as the new ‘Faces of Cadw’.

Mum, Deborah, said: “We were all so excited to see the children’s faces on the Cadw billboards - it was quite surreal!

“We love inspiring others to get out and explore the hidden history of Wales.

“We have adventured around South and Mid Wales for years discovering all its natural historic beauty – we hope to do so to an even greater extent now.”

Since winning the competition, the Rudkin family have taken part in a professional photo shoot to capture stills that have been used to create a series of adverts that are appearing on huge roadside billboards, supermarkets and on public transport across Wales.

They also won an iPad and free entry to Cadw sites for a year, as well as entry to selected events.

John Griffiths, Minister for Natural Resources, Culture and Sport said: “I would like to congratulate the four winning families who, I’m sure, will become wonderful ambassadors for Cadw.

“The aim of this campaign was to engage and encourage families to visit and enjoy historic monuments across Wales over the summer season and I hope other families will be inspired to follow in the footsteps of our winners and discover the rich heritage Wales has to offer.”

For more information on Cadw, visit www.cadw.wales.gov.uk.

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