PEUGEOT'S newly launched 407 has achieved a five-star score in the latest round of Euro NCAP (European New Car Assessment Programme) crash tests, announced in Prague last week. The new Peugeot 407 achieved a coveted five-stars for occupant protection and four-stars for child protection.

The NCAP assessment, which is seen as a significant benchmark for the success of new cars, will undoubtedly help Peugeot return to dominance within the upper-medium segment of the new car market. With its bold, sporting design, Peugeot has given its new range a high-tech specification that provides character, driving pleasure and safety in equal measure.

With its dynamically engineered chassis featuring new double wishbone front suspension and multilink rear suspension, comprehensive active and passive safety, and an advanced engine line-up that includes refined and powerful petrol engines with new Euro IV diesel technology, the 407 takes its market segment into new territory. And with prices starting from as little as £14,750 on-the-road, the 407 offers outstanding new levels in safety with seven airbags as standard on all models.